![]() If a company develops a mobile application, they are often faced with the challenge of getting it deployed onto phones. Now extend this to the corporate world… oh, wait… you can’t. ![]() I don’t begrudge Apple’s commission one bit. Apple gave consumers a direct conduit to the great work of thousands of third party developers all three - developers, consumers, and Apple - have profited well from it. Imagine what your iPhone would be like without the ten or twenty or fifty apps you’ve installed. Without the App Store, we’d just have a phone connected to a web browser. (And, as an aside, it’s my opinion that the fragmented stores on the Android platform will be a thorn in Google’s side and competitive advantage for Apple.) ![]() I think the App Store has as much to do with the iPhone/iPad success as the design of the devices themselves. Not only do they combine a great user interface with a screen capable of displaying web pages in a reasonable manner, there’s a one-stop-shop for software (and another for music and movies). To understand the reasons for this, I think it’s important to consider why the iPhone and iPad have been such a success. ![]() It wasn’t too long after the introduction of the iPhone, and again following the introduction of the iPad, where my clients would look wistfully at me and ask, “How can this help my business?” While everyone can sense the promise of mobile computing, unlocking its power has eluded many businesses. Usually it’s a movie title I can’t remember, as opposed to some intellectual tidbit or research for a client, but nonetheless, I use the computer part of my phone habitually now. I look stuff up on my phone all the time. ![]()
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